Research Blog: Commercial Conventions and Codes

 My group is doing a SPRITE commercial, the audience usually sees people buying the soda or seen already drinking the soda

  • They wear costumes that are casual outfits, that align with the color of the soda (green, yellow and lime green and white)

  • Props include a Sprite soda can or bottle, glass door refrigerator or vending machine

  • Their appearance is usually relaxed or cheerful 

  • The score through commercials has a fast click and hissing sound when opening the can, which is meant to make the audience feel refreshed.


  1. Conventional and codes in Sprite commercials include the logo lemon-lime to represent the flavor of the beverage, with an added slogan of “Freedom Of Thirst”. This helps connect the soda to the idea that Sprite is a refreshing drink.

  2. In the commercial the props are ALWAYS angled to show the logo and colors of the Sprite bottle or can. Sprite has a unique collaboration of colors, so when the audience sees the bottle or can, they know it’s a Sprite commercial without the commercial stating the name.

  3. The commercial would sometimes include celebrities like athletes and rappers to show that everyone drinks Sprite. 

 

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